Why Do Retailers Need Cloud Technology?

Ecommerce existed before the cloud. Physical stores have been around since time out of mind. So, why do retailers need to use cloud technology? There are actually quite a few reasons, but the primary one is that the expectations of customers have changed dramatically in the last few years. Today, they focus not on just one aspect of buying,
but on the entire journey.

Consumers begin their journey with an Internet search – they look for products that fit their needs, read reviews, and even compare retailers. Next, they engage with a company, often online through a web portal. When they have made up their mind, they make a purchase, often through an ecommerce site, but just as often through a brick-
and-mortar location. Cloud technology allows you to be there at every step along that journey.

It’s not just about online visibility through the SERPs, though. Cloud technology can also benefit retailers in the physical world when Google’s not involved. Beacon technology, for instance, can be used to send alerts, coupons, and incentives right to a consumer’s smartphone from an in-store location without the consumer ever having to open a web browser or app. SMS marketing is also highly effective, particularly with Millennials and Generation Z.

At Makoni Technologies, Inc., we can help you take advantage of all the capabilities that the cloud offers, whether you are building an ecommerce empire or trying to drive traffic to your physical location. Contact us today to learn how.

What Benefits Does Cloud Technology Offer Retailers?

Cloud platforms like Amazon Web Services and Microsoft Azure deliver a wide range of benefits to retailers. Some of the most important include the following: