What Is Big Data and Analytics?

Big data is a term coined to describe the vast amount of information available to businesses, but also a specific field of work dedicated to the analysis, extraction, cleansing, parsing, and transformation of that information.

Raw data is not particularly useful for a business. It provides little value and may even seem completely irrelevant if not presented in context with other related information. Big data and analytics focuses on ensuring that businesses and organizations are able to extract as much value as possible from the information they already possess.

How Does It Work?

Data is aggregated from a wide range of sources – social media, email marketing, customer purchase history, customer service information, and more. However, it goes much deeper. Depending on your industry, you might also be able to source unstructured data from hardcopy documents, sensors within equipment or systems, images, server and website logs, text files, and a great deal more.

All of this information must then be analyzed, checked for accuracy, cleansed to remove any inaccurate or false data, and then organized into a format that can actually be used by human beings, such as bar charts, graphs, and the like. We use advanced software, machine learning, deep learning, data mining, and a wide range of other tools in order to do this.

With this information, decision makers are able to uncover patterns and trends they would otherwise have missed, identify previously unknown correlations, spot market shifts and trends ahead of time, and even predict customer preferences that may influence development or manufacturing.

Why Consider Big Data and Analytics?

Why should you work with us to analyze your organization’s information? We are big data analytics experts, and our team can help deliver important capabilities, including: